The information highway is becoming inundated with billboards.
As everyone from schoolkids to retirees jumps on the online bandwagon, businesses are recognizing the new advertising medium now available through web sites.
While some businesses use web sites primarily to provide information to vendors, others, like the massive on-line bookstore Amazon.com, have used the Internet as a new way of doing business with the consumer.
No one expects all business to be conducted over the Internet anytime soon. But many business owners have recognized technology as a way to gain an edge over their competitors.
Bill Gladstone, a broker for C.I.R./New America Network, has …
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